After the significant weeding out of spammy, low quality content sites from the SERPs with Panda, we are seeing exactly what we expected. We are witnessing the same results we saw in the Panda US release; good quality sites are rising in rankings, while poor sites are dropping. The cream really does rise to the top!

Of course it may take more than a few weeks for the SERPs to stabilize, and some legitimate sites have been experienced a drop in ranking as well but overall it seems to have been implemented more smoothly in the UK than it was in the US.

For a very long time the search results were inundated with spammy or useless result, causing many not able to find what they were searching for. It was also leading to a move away from search engines to social search and search outsourcing using twitter etc. Google was losing traction.

The follow-up question being asked by many SEOs is: “How do I game the SERPs, post-Panda?” My answer is quite simple: “Don’t.” The Panda update is the latest move by Google to return search results to a more organic web. Google is looking for clean sites with good content, that provide a useful user experience…and they are becoming exceedingly efficient at it