Why use WordPress? Chapter 1

wordpress websites

In a technology driven age, it has become essential for local businesses to create a presence online. A website allows you to bolster your current advertising campaigns, take control of your brand image online and build long term relationships with your clients.

WordPress is a universal website platform that provides the scalability required when growing your business.

This guide will take you through the website design process and explain the benefits of using WordPress as a website platform.

Before we start, we need to take a look at user behaviour online. Keep in mind that your website is there to guide your customers and potential customers towards a specific action. However, the action needs to address a specific need from the customer. The better you understand the behaviour, the better you will be at addressing their needs.

User Behaviour

QUALITY & CREDIBILITY
Website users appreciate quality and credibility in a website. You can have the most beautifully designed website in the world, but if your content is lacking in quality and credibility, your design means nothing.

ANALYSING A WEBPAGE
Users scan web-pages. They don’t read every single bit of content and search for anchors to guide them through the content of your website page.

INSTANT GRATIFICATION
Your website needs to grab your user’s attention in the first few seconds or risk an exit.

INTUITION
Users tend to follow their intuition which makes it very important that your website structure follows an intuitive flow.

In the next chapter of ‘Why use WordPress?’ we will be discussing the principles of effective website design

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