Principals of effective web design
Applying these principles during your web design process will put you in good stead with your users.
Each page on your website needs to cater to a specific goal of your user. Whether your user is looking for your contact details or more information on a product or service, your website needs to cater to that in the most effective way.
Users tend to consume information very quickly on the internet. It’s therefore important that you communicate information very clearly on your website. It needs to be easy to read and digest. You can accomplish this by formatting your text with headers, bullet points etc.
Use colour effectively throughout your website. To create harmony and balance, use complementary colours. Provide contrast for the text and background colours to make your website content easy to read. Colours have the power to evoke emotions, so bear this in mind when deciding which palette to use.
Text isn’t the only form of communicating with your users. Adding rich media to your website like images, videos and infographics can communicate a point across more effectively than any piece of text. It can also be very effective in positioning your brand to your target audience.
This refers to the actions the user takes when moving around in your website. There is a general “3 click rule” which states that a user shouldn’t take more than 3 clicks to get to their goal/destination. Make sure that the website has a logical page structure which has intuitive user flow.
USER ATTENTION TRACKING
Studies have shown that users scan computers in a “F” pattern which places their attention in the top left hand side of the screen. Good designers will build a website using this flow instead of forcing a different type of flow and prioritise the most important information left to right and top to bottom
Websites that take a long time to load are universally hated by most users. Ensuring that website images are optimised to load faster and making sure the code is optimised will ensure that your website loads quicker.
Make sure that your website is optimized to be viewed across all devices. You will be missing out on a big chunk of traffic if your website is only optimised for desktop usage.